What Is A Hashtag?? #Hashtag

Why hashtags should be an important part of your businesses marketing.

If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary.

They are however, an integral way we communicate online, and it’s important to know how to use them – even though some people, like Jimmy Fallon and Justin Timberlake, are not the biggest fans:

Sometimes hashtags can be a bit annoying when people are just saying jibber-jabber like the video above but they truly can be beneficial to a business’s marketing approach. Plus, they can be a lot of fun.

What Are They?? The pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. Click on a hashtag to see all the posts that mention the subject in real time.

Examples of using hashtags:

  • Send followers online discount codes if they include your company hashtag in their posts. You can also create your own hashtag to generate a buzz around a marketing campaign.
  • Hashtags make it easy to track a promotion’s activity across all your social platforms.
  • Include popular hashtags in your businesses post such as #QuoteOfTheDay, #Love, #PicOfTheDay or #SmallBusiness so your post shows up on a popularly searched hashtag.

Still confused about hashtags? Call Community Pathway for a free consultation.



About Community Pathway

We Are Your Business Connection To Your Social Community
This entry was posted in Blogs, Email Marketing, Facebook, Small Business, Time for Social Media, Twitter and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

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