Why hashtags should be an important part of your businesses marketing.
If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary.
They are however, an integral way we communicate online, and it’s important to know how to use them – even though some people, like Jimmy Fallon and Justin Timberlake, are not the biggest fans:
Sometimes hashtags can be a bit annoying when people are just saying jibber-jabber like the video above but they truly can be beneficial to a business’s marketing approach. Plus, they can be a lot of fun.
What Are They?? The pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. Click on a hashtag to see all the posts that mention the subject in real time.
Examples of using hashtags:
- Send followers online discount codes if they include your company hashtag in their posts. You can also create your own hashtag to generate a buzz around a marketing campaign.
- Hashtags make it easy to track a promotion’s activity across all your social platforms.
- Include popular hashtags in your businesses post such as #QuoteOfTheDay, #Love, #PicOfTheDay or #SmallBusiness so your post shows up on a popularly searched hashtag.
Still confused about hashtags? Call Community Pathway for a free consultation.