What Is A Hashtag?? #Hashtag

Why hashtags should be an important part of your businesses marketing.

If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary.

They are however, an integral way we communicate online, and it’s important to know how to use them – even though some people, like Jimmy Fallon and Justin Timberlake, are not the biggest fans:

Sometimes hashtags can be a bit annoying when people are just saying jibber-jabber like the video above but they truly can be beneficial to a business’s marketing approach. Plus, they can be a lot of fun.

What Are They?? The pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. Click on a hashtag to see all the posts that mention the subject in real time.

Examples of using hashtags:

  • Send followers online discount codes if they include your company hashtag in their posts. You can also create your own hashtag to generate a buzz around a marketing campaign.
  • Hashtags make it easy to track a promotion’s activity across all your social platforms.
  • Include popular hashtags in your businesses post such as #QuoteOfTheDay, #Love, #PicOfTheDay or #SmallBusiness so your post shows up on a popularly searched hashtag.

Still confused about hashtags? Call Community Pathway for a free consultation.

 

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About Community Pathway

We Are Your Business Connection To Your Social Community
This entry was posted in Blogs, Email Marketing, Facebook, Small Business, Time for Social Media, Twitter and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

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