Email marketing can be a powerful tool for your business if used the right way. Sending emails to people is one way of keeping in touch with them. It also allows you to provide additional information and nurture your clients, so that they will be more inclined to buy more of what you are offering.
Perhaps the best thing about email marketing is that it allows business and website owners to interact with their customers on a more personal level. The following are reasons your business should be using email marketing:
Personalization: With email you can craft a message to arrive directly into your recipients’ inbox and have it addressed to them specifically.
Segment your messages: Deliver messages to a variety of customers tailored to their individual needs. Your clients aren’t all like and if your target market is broad, segment to suit based on your consumer’s wants and needs.
Emails last longer than a social media update: Your email remains in your recipients’ inbox until they either open or delete it. People usually tend to open their emails within the first 48 hours of receiving their email.
Your own design: Most major programs, such as Constant Contact (which we use), Mail Chimp and Mad Mimi come with a variety of templates you can start with. If you don’t like any of the ones they have to offer, you can usually have one customized for you for a fee.
You receive statistics from your email blast: Click rates, open rates, bounces, subscribers, un-subscribers, social media buttons and more can all be viewed. You can tell what your customer clicked on to view further, thus helping plan your next email marketing campaign.
Building relationships: Send a welcome email to new subscribers, send them a happy birthday wish or send them a sneak peak of a new product you will be offering before it is viewable on your website.
Receive feedback: Ask your customers and potential customers to reply with their feedback. Provide survey polls in your email campaign.
Easily implement social media: Implement social media buttons; encourage recipients to “like” you on Facebook or “follow” you on Twitter.
Do you have questions about getting started with your first email marketing campaign? Community Pathway can help!