Email marketing gives you an avenue through which you can establish credibility as a leader and an expert in your industry.
When becoming a leader to your consumers, you first must build up your email database.
First of all you should create a compelling offer or reason to hand over their personal email address. List the benefits they’ll receive for becoming part of your email list, how it will improve their day, life or user experience.
Secondly, give them a little extra upfront. Maybe a free tool or gadget they will receive when they sign up or maybe a coupon to your site or store. It doesn’t have to be anything elaborate just something to peak their interest.
Thirdly, be the answer to their problem. In order to encourage someone toward a desired action you should show them how your company will help their achieve their goal or eliminate a need. In addition you should show them what they will lose if they don’t take the action you suggest.
Lastly, it should be very apparent how their email address will be used, the ease of unsubscribing should they not want to receive your messages and also that their email address will never be sold to other parties.
“Leadership and learning are indispensable to each other”. Providing free information to your consumers helps to identify you as a leader in your industry.
Do you want to become a leader in your industry? Let me work with you to send out an email newsletter to your clients and potential clients. Call or email me today!