Email newsletters…should your business be using them as a marketing tool?
How many times a day do you check your email? I know I personally have it linked to my cell phone and am notified every time I receive a new email.
Now let me ask you this: Would you like to be known as a go-to resource for news within your industry? Sending out an email newsletter which details new procedures, laws, policies, etc that are happening within your area of expertise will give you a title of being a reliable and trustworthy source for your clients.
A business’ ability to write and publish a consistent email newsletter builds trust and professionalism. Customers will get to know your business and be more willing to trust you. Then, customers will consider your business as they think through whom they want to buy a product or service through.
Make sure the email newsletters are relevant to your customers, not just back-patting your firm. Keep up-to-date news and information the centerpiece and you’ll build credibility with customers. Anything from how-to articles, reviews, employee stories, or any other helpful, informative, or inspirational piece relevant to your customers is great content for your newsletters.
Send your offers, discounts, and other deal announcements in a separate newsletter from your informational email newsletter. This benefits you and your customers in two ways: 1.) you can allow customers to choose which type of emails they want to receive (none, one type, or both types) and 2.) it maintains your credibility as a company since customers always know exactly what they will be seeing in your emails.
Need help drafting and/or sending out your business’s email newsletter? Contact me!