As most business owners by now know, using social media as a marketing tool is a necessity for businesses. Most companies have started their own social media marketing campaign by creating a Facebook page or Twitter account. However, how many of these do you know that hardly ever get updated? Most businesses don’t have a clue when it comes to running a social media marketing campaign. We’d like to share some valuable social media rules to have your business live by.
Although it may seem obvious, after you set up your social media outlets, you must update them continuously. If a consumer visits your page and see it hasn’t been updated for over a month, they will assume it is inactive and choose not to follow your business. They could then search for a similar business, one of your competitors, and go with them because their page is active with product updates, sales and so forth.
There is no need to pitch your business over and over again through your social media platforms. The purpose of social media is to connect with consumers to get feedback and improve the quality of their business.
When consumers make comments on your posts, make sure to reply back if necessary. This is great for newcomers to see that you are creating a dialogue with other consumers and you care about their questions and concerns.
Make sure you post information that is suitable for public records. Remember, no political or religious views. If you have an outside company updating your social media, make sure it is someone you can trust and that will post appropriate content. Contact Community Pathway.
Some consumers will have negative comments to post on your sites. Instead of deleting these comments (unless it has foul language and is completely inappropriate) announce that your company is making moves to fix the problem. Try not to directly respond to one individual and furthermore, only respond to negative comments if it seems to be a common problem.
Linking information you find relevant to your industry to your Facebook and Twitter will show you are not only a company that wants to sell their goods, but a source of helpful information pertinent to your industry.
Share with consumers what goes on day to day in your office or store. This will help let consumers know you are human and can help you connect on a more personal level.
Starting a weekly trend will help consumers come back for more. If you have a special of the week where you have one certain item on sale, this will help keep your consumers checking back weekly to see what new special they can take advantage of.
If you have any questions on getting started with social media, please contact us!