As the 2011 Holiday Season quickly approaches, you can provide your business with different great opportunities to leverage your social media fan base and help increase sales.
– Small Business Saturday is November 26th. Run a campaign for this day offering special discounts on your products or services. Try having a raffle for people that come into your store that day, giving away a great prize in a random drawing. You can also provide special coupons available this day only.
– Black Friday is this week. Promote, promote, promote your business by offering special discounts on this day only. Give a discount to Facebook Fans only, requiring they mention a special code when purchasing.
– Promote a charity during the Holiday Season. Commit to donating money to your local charity, animal shelter, woman’s shelter, etc. For example you can promote that your business will donate $1 for every new “Like” on your Facebook Page. This will help you gain more fans on Facebook, while connecting with your community in a positive way. Of course the donated money is tax deductible and most important the donation will help those who really need it this year.
– Run contests and promotions to encourage fans to Like your Facebook Page or Follow you on Twitter. For example you can have a photo contest, encouraging people to submit a themed photo and offer a grand prize to the winner.
It is a great idea to partner with other organizations to help get your business name and information out to other groups of people.