QR codes are similar to the barcodes used by retailers to track inventory and price products at the point of sale however the key difference between the two is the amount of data they can hold or share.
Bar codes can only hold up to 20 numerical digits, whereas QR codes are two-dimensional matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.
When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphones, your possibilities are limitless, helping you link your business to all aspects of your social media, such as your website, email address, Facebook page and more!
Creating your QR code is simple and easy to do. There are many sites online where you can both create as many QR codes as you’d like as well as download a QR Reader to your phone. Post your newly created QR code around your place of business, on your website or blog and anywhere else you think consumers will see it.