In 1012 businesses will no longer ask what social media is but will need to know how to effectively use it to their advantage to grow business.
We will also see better analytics and measurement tools because with increased social media use there will be a larger amount of data available to measure.
Social media education will be a “must” for companies to train their employees as those not fully immersed in the “know” of social media will be at a competitive disadvantage.
Companies will either have to create an additional position within their IT department and/or look to outsource to a company solely dedicated to social media.
Social media is clearly going to become an essential form of marketing for businesses that are a “one man show” to billion dollar Fortune 500 companies. It is imperative to get your business connected to its social community.