Small Businesses are probably feeling a lot of pressure to have an online presence through social media but you must decide how your time is best spent since as a small business owner, time is money. First of all, you must keep in mind that success does not happen overnight.
It is important to remember that it takes a while to build up your fan base on Facebook, for example. It also takes time to collect email addresses for your monthly newsletters and costs mechanical time to input all of your email addresses into whichever type of email marketing service you might use.
While everyone wants increased sales, building a positive brand image and increased buzz through social media are the building blocks for future financial success and should not be underestimated. Your social media presence should enhance your overall sales and build a connection with your community but not create such an expense of your time that your overall business suffers.
It is helpful and inexpensive to hire a company to aid you in your social media presence letting you put your focus on other important aspects of your business.