Monthly Archives: November 2011

Email Marketing – What you need to know to create a successful marketing campaign

If you are looking for a cost-effective and easy to use marketing tool, email marketing is the way to go.  It utilizes email to send a message to an audience for an extensive variety of purposes, whether to inform your … Continue reading

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Are you participating in Cyber Monday??

In 2005, the Monday after Thanksgiving, known as “Cyber Monday”, was labeled as the 12th biggest online shopping day of the year.  In that year, FAcebook had 5.5 million users and Twitter didn’t exist.  5 Years later, in 2010, Cyber … Continue reading

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Walmart using Social Media to be the leading retailer among major companies to benefit from Black Friday

Walmart is definitely the leading retailer among major companies that is looking to cash in on Black Friday, looking towards social media to do the marketing for them.  The company currently has more than 10.4 million Facebook fans, which is … Continue reading

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Using the Holiday Season to Leverage Your Social Media

As the 2011 Holiday Season quickly approaches, you can provide your business with different great opportunities to leverage your social media fan base and help increase sales. –          Small Business Saturday is November 26th.  Run a campaign for this day … Continue reading

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Email Marketing continuing to grow and be an important method of marketing.

The email marketing sector has claimed to have recorded its most successful half-year to date.  The Direct Marketing Association (DMA) reported an increase in website traffic generated by email, growth in the number of email addresses under management and a … Continue reading

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Social Media is becoming more comfortable for small businesses to get used to and in more of a demand from their consumers.

According to survey data from marketing specialist Constant Contact, small businesses are becoming more comfortable with social media marketing and are using it more when engaging with customers. The Fall 2011 Attitudes and Outlook Survey revealed a significant reduction in … Continue reading

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Found a GREAT Quote!

Success is getting what you want. Happiness is wanting what you get. ~ Dale Carnegie

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Testimonials from Community Pathway Customers

As times get tough, spending mass amounts of money on marketing becomes few and far between.  All businesses need marketing and there are fortunately still inexpensive marketing tools you can use to increase your sales.  Social media touches countless recipients … Continue reading

Posted in Blogs, Email Marketing, Helpful Information, Personal Stories, Small Business, Testimonials, Time for Social Media, What are we doing? | Leave a comment

Email Marketing – Why it is the way to market your Business:

With Email Marketing, you can reach out to a multitude of people in a matter of seconds. With a database of opt-in email addresses, your response rate is usually high allowing email marketers an increased chance for higher profit, list … Continue reading

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QR Codes – What are they and how they can help grow your business

QR codes are similar to the barcodes used by retailers to track inventory and price products at the point of sale however the key difference between the two is the amount of data they can hold or share. Bar codes … Continue reading

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