Gerhard Gschwandtner, publisher of Selling Power magazine and host of the Sales & Marketing 2.0 Conference in San Francisco last week predicts that early adopters of social business strategy will enjoy higher growth rates than those that jump on the band wagon later.
The following statistics are cited by Gschwandtner:
– In 2007, only 17% of companies used social media. The prediction for 2012 is 43%
– One company represented at the conference reported that 20% of its new leads come from its social business strategy.
– Another company reported that leads created through social media are three times more likely to close than leads generated by marketing.
Gschwandtner relies on three core building blocks for a social media strategy. These are Content, Conversation and Collaboration. Good content educates customers and leads to enhanced conversation while collaborating across the organization creating relationships and teamwork both within a company and outside of the organization with both its customers and potential customers.