Email marketing gives you a venue through which you can establish your credibility as an expert in your niche. The emails you send should be informative, giving your readers valuable and educational information and resources. When they are ready to make a purchase, they’ll remember the detailed advice you’ve given and will be more likely to turn to you for assistance. It is important to be seen as a “value-add” or even a source of knowledge to your consumers.
If you want to build your email database up, how then do you sell the benefits of your newsletter to make customers and potential customers feel comfortable signing up?
First of all you should create a compelling offer or reason to hand over their personal email address. List the benefits they’ll receive for becoming part of your email list, how it will improve their day, life or user experience.
Secondly, give them a little extra upfront. Maybe a free tool or gadget they will receive when they sign up or maybe a coupon to your site or store. It doesn’t have to be anything elaborate just something to peak their interest.
Thirdly, be the answer to their problem. In order to encourage someone toward a desired action you should show them how your company will help their achieve their goal or eliminate a need. In addition you should show them what they will lose if they don’t take the action you suggest.
Lastly, it should be very apparent how their email address will be used, the ease of unsubscribing should they not want to receive your messages and also that their email address will never be sold to other parties.
If you calm their concerns of giving up their personal information, they are more likely to trust you as a company and start to build a trusting relationship which can then lead into further referrals.