Petrovic, owner of Vancouver-based Out-Smarts Marketing, teaches social media seminars for Small Business B.C. While 60 per cent of North American small businesses are using various social media outlets, many of them are “doing a really bad job of it.”
“Take a step back and understand who you are trying to reach and why are you using these technologies. Is it to build traffic to a website? Communicate with an existing network? Or reach a new audience? It’s important to understand these things before you start,” she said.
It can be “damaging if you do the wrong things.” Which would mean, setting up a facebook account, starting out strong with updates and interaction but then not finding time to continuously update and letting it go dormant after time.
Social media is more of an interaction with your audience. While most companies have a website with the basic explanation of why they are the best in their industry along with their contact info, there really isn’t any new and current information being updated to it. A blog is a great enhancement to simply add to your website where you can make daily updates and start dialogue to build relationships with customers and soon to be customers.
Social media updates can tend to be time consuming, from finding content to write to finding the time to actually sit down and update it. Not to mention replying to your followers should they inquire about certain subjects. Also, if you start blogging and business takes over and a potential client views your blog and notices you haven’t posted anything in a few months, they might guess you have gone out of business.
Bottom line, social media should be a component of your overall business and DEFINITELY needs to be continuously updated. If you are interested in getting some help with updating your social media and blog or even just setting one up, Community Pathway is your answer.