“In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.” –comScore’s market research
In addition, as Apple’s new iPhone rolls out with the latest operation system with full Twitter integration, Twitter reports it has tripled its daily sign-ups on the process.
In terms of activity, 69.5 percent of mobile users update statuses or send Tweets from their handsets, while more than 53 percent used the Twitter application to post a link to a website.
For marketers, the expanding mobile social user base places an especially large focus on social media marketing, as potential conversions through this channel are now substantially greater. Ensuring that websites include content that supports local SEO may especially help drive foot traffic to nearby stores.
It becomes obvious that if you aren’t already using social media to your advantage for your business, you are not getting the message out to these 72.2 million mobile users, not to mention the many users that simply use their home computer to access their favorite social media sites.