With the number of global Facebook users exceeding 750 million, its importance as an advertising medium is undeniable and growing fast. A new report from Covario Social Media Study ranked Coca-Cola as the No. 1 global brand in terms of social media marketing due to its massive brand outreach and visibility.
Covario says in its release that Facebook’s overall reach and user base makes it impossible for people to avoid the social network altogether. Coke’s aggressive social marketing campaigns appear more like stories than marketing messages. For example, the page contains a narrative, including photos and video content, describing how Coke gained a Facebook page after failing to move as quickly as other companies onto the social giant.