When it comes to social media marketing, businesses have an ever-increasing number of online channels they can use to quickly spread the word about their products and services.
In fact, the number of social media communications platforms is growing month by month. Beyond the more well-known platforms such as Facebook, Twitter, LinkedIn, and the recently launched Google+, businesses can now tap into more than 300 social media sites, all with catchy names such as Buzzzy, Blogger, StumbleUpon and ZingMe.
But the wide range of choices available to businesses can become incredibly confusing and all over the map, especially for those that have not developed a proper online marketing strategy and created systemized processes to ensure their social media channels are leveraged to maximum effect.
The key social outlets that are the most popular are Facebook and Twitter. The best advice we have received is to create a Facebook page dedicated to your business, a Twitter account where followers can see instant news and updates, and a YouTube account which is an ideal platform to show how-to tips or product testing videos to potential or current customers.
However, it isn’t always easy to update these on a regular basis. Should you find yourself consumed with your businesses day to day tasks, and not enough time to update your social media, we suggest finding a service that will do that for you such as ours, Community Pathway.