Many small businesses are not using social media to their advantage, at least according to a survey conducted last May by London-based Opinium Research. The firm conducted online interviews with 304 U.S. business owners and managers, with more than 200 of them founders of their companies. Each firm had fewer than 250 employees.
So why aren’t more small businesses engaging in social media? According to the survey, they don’t think it’s valuable to what they do and they don’t have the time. While relying on word-of-mouth and advertising works for some small businesses, others have found great success and increased revenue from incorporating social media into their marketing mix.
If you’re one of those small business owners who’s on the fence about the impact social media can have on your business, consider this: With more than 500 million users, if Facebook were a country, it would be the third largest in the world. In September, Twitter, founded in 2006, announced that it had 100 million active users. That’s just for starters. There are other social networks, such as YouTube and LinkedIn that also have millions of users.
So as a small business owner, if you were to choose just two social networks, you will have increased your brand awareness greatly and exposed your products and services to new potential customers in the process. But that still leaves the issue of time. Updating your social networks and engaging your followers, fans and peers can seem like a full-time job.
But it doesn’t have to be. Community Pathway will do all of your updating, engagement of followers and peers and so much more. We are your “go-to” for all of your business’s social networking needs.