6 Benefits of Email Marketing

If you use email marketing wisely, it can be a valuable and profitable part of your overall marketing campaign. A lot of small businesses do not have time to consistently keep up with acquiring new emails, adding/removing them from email lists, creating new content for each email, and so forth. That is where Community Pathway comes in!

  1. Email Marketing Lets You Reach People Who Want to Buy What You Are Selling To encourage website visitors to sign up to your opt in newsletter, offer a free report, or tip sheet which is relevant to what you are selling. That way your email marketing campaign attracts people who are interested in your product. Even if they don’t want to buy right away, sending out bulk email on a regular basis will make them think of your business, when the time is right to buy.
  2. You Can Send Readers to Any Webpage You Want Getting visitors to go to the right webpage on your site can be challenging, especially if you have a large website. But email marketing enables you to send visitors to any webpage if you want. So if you’ve brought out a new product or offer, you simply add a link to the relevant webpage in your mailing. Sending out these links in bulk email messages ensures that all your readers get to see timely offers that are relevant to them. And this means they are more likely to buy from you.
  3. Relationship Building Provides You with a Continuous Stream Of Income Email marketing costs very little, compared to traditional forms of marketing. It allows you to keep in touch with your readers on a regular basis, enabling you to establish trust and build a relationship with them. Relationship building is important. Many people won’t buy from you straight away, so reading your bulk email updates helps them to get to know you. And once they have confidence in your business, they may buy from you on a regular basis, and recommend you to their friends.
  4. It’s Easy To Measure Your Results In any marketing campaign, it is vital that you measure your results, so you can see what is working and what isn’t. Using an auto-responder for you email marketing, makes it easy to measure your results. A good auto-responder will show you how many people opened the email, which tells you whether your title was appealing. It will also show you how many people clicked through to your offer, which tells you whether your newsletter copy was engaging, and if the offer was appealing enough. Knowing these results enables you to tweak your mailings, to achieve the best results, and make the most sales.
  5. You Can Let Your Readers Know About Special Offers Right Now In traditional marketing, it is almost impossible to let customers know about special time sensitive offers immediately. But email marketing enables you to send out a bulk email to all your customers, and give them the opportunity to buy straight away. This is great, as you can run time sensitive offers to those who buy in the next 48 hours. Good time sensitive offers result in more sales, plus when people buy from you straight away, it improves your cash-flow.
  6. You Can Even Earn Money When You Don’t Have Your Own Product to Sell If you don’t have your own product to sell yet, or you’re limited to just one or two products, you can still make more money from email marketing. One of the best ways to do this is by joining an affiliate program online. Affiliate programs enable you to make a commission for recommending other people’s products in your bulk email. All you have to do is recommend the product, and wait to receive your commission. To achieve the greatest success in affiliate marketing, choose products that match your reader’s interests.

About Community Pathway

We Are Your Business Connection To Your Social Community
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2 Responses to 6 Benefits of Email Marketing

  1. Pingback: Doing More With Less – Email Marketing | Community Pathway

  2. Pingback: Small Businesses and the best way to use Social Media to their advantage | Community Pathway

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