Social media can be confusing, no doubt about it. I get confused by it time to time and I’m immersed in it 60+ hours a week!
For business owners, when their main goal is keep their business successfully growing, social media can fall by the wayside. However, not using social media correctly can be detrimental to your business!
The following are 5 social media mistakes you must make sure your business avoids. Remember to keep Community Pathway in mind for all your social media marketing needs…we help you stay consistent in an ever changing world.
- Letting your social media fizzle out. I see it all the time: a business gets so pumped up about their new and fancy Facebook page, they start making posts to it but 2 months go by and guess what? A post hasn’t been made to it since! It is crucial to stay consistent with your social media posts.
- Using too much automation to post to your social media sites. No one wants to get 25 updates in 10 minutes from a business’s social media site. Also be conscious of what site your posts are going to if you are using a scheduler such as HootSuite or the like. There is nothing worse than seeing the “@” symbol in a Facebook post referencing a Twitter username. Scheduling posts is a great idea, but just be aware of how they will appear on each social media site.
- Never making posts to your social media. If a consumer visits your Facebook page and notices you haven’t posted anything in over 2 months, they may think you are not serious about your business or are perhaps out of business! Create a content strategy. Remember, if you aren’t posting, no one is finding out about your business. PLUS, Facebook and Twitter posts are now public and searchable through sites like Google. The more content, the more likely you are to show up on an internet search.
- Not responding to questions and comments. It is crucial to respond to every comment and post that is made to your business page. The key is to make the person feel their input is important. Even if you don’t have the answer right then, reply to them letting them know you’ll find out.
- Not driving traffic to your blog, website, newsletter opt-in page or even store front. Facebook is great and all but bottom line you want more traffic, wherever that may be to! Anytime you post new blog content, post the link to your Facebook page. Have a daily special? Encourage consumers to visit your place of business to take advantage of the special and “check in” on Facebook while they’re there.
I love my business because I have the ability to fix all these problems above for my clients and totally manage their social media sites so they can focus on what their expertise is in for their business.
Do you need help with consistently updating your social media sites? Call or email me!